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Do you want to learn SEO but don’t know where to start? Read our complete SEO guide for beginners and learn everything you need to know to proceed with search engine optimization on your own! As a bonus, you can take a short test and get a free SEO certificate!
What is SEO?
SEO in a nutshell
Useful vocabulary
FAQs
What is SEO?
Search engine optimization (SEO) is a process of optimizing your website with the goal of improving your rankings in the search results and getting more organic (non-paid) traffic.
The history of SEO dates back to the 90s when search engines emerged for the first time. Nowadays, it is an essential marketing strategy and an ever-growing industry.
Search engine optimization focuses only on organic search results and does not include PPC optimization. Both SEO and PPC are part of Search Engine Marketing.
The search engines are used by internet users when they are searching for something.
And you want to provide the answer to that something. It doesn’t matter whether you sell a product or service, write a blog, or anything else, search engine optimization is a must for every website owner.
To put it simply:
SEO is all the actions you do to make Google consider your website a quality source and rank it higher for your desired search queries.
Note: Although SEO stands for “search engine optimization”, with the current dominance of Google, we could simply use the term “Google optimization”.
That’s why all the tips and techniques in this guide are mainly about Google SEO, although many things are universal and apply to the optimization for any other search engine.
SEO in a nutshell
You don’t need to know ALL the factors and the exact algorithms Google uses to rank your website. But you need to cover the key components of SEO to be successful.
An easy way to understand the 3 most important factors is to imagine a bowl of soup – the SEO soup.
There are three key aspects of SEO:
Technical stuff – The bowl represents all the technical aspects you need to cover (often referred to as technical or on-page SEO). Without a proper bowl, there would be nothing to hold the soup.
Great content – The soup represents the content of your website – the most important part. Low-quality content = no rankings, it is that simple.
Quality backlinks – The seasoning represents the backlinks that increase the authority of your website. You can have great content and a perfectly optimized website but ultimately, you need to gain authority by getting quality backlinks – the last ingredient to make your SEO soup perfect.
In the following chapters, we’ll take a look at all of these aspects from the practical point of view.
Useful vocabulary
As soon as you start digging into SEO, you’ll come across some common terms that try to categorize its various aspects or approaches, namely:
On-page SEO & off-page SEO
Black hat SEO & white hat SEO
Although they are not that important from the practical point of view, it is good to know their meaning.
On-page SEO & off-page SEO
The terms on-page and off-page SEO categorize the SEO activities based on whether you perform them on the website
On-page SEO is everything you can do on the website – from the optimization of content through technical aspects.
Keyword research
Content optimization
Title tag optimization
Page performance optimization
Internal linking
What is SEO?
SEO in a nutshell
Useful vocabulary
FAQs
What is SEO?
Search engine optimization (SEO) is a process of optimizing your website with the goal of improving your rankings in the search results and getting more organic (non-paid) traffic.
The history of SEO dates back to the 90s when search engines emerged for the first time. Nowadays, it is an essential marketing strategy and an ever-growing industry.
Search engine optimization focuses only on organic search results and does not include PPC optimization. Both SEO and PPC are part of Search Engine Marketing.
The search engines are used by internet users when they are searching for something.
And you want to provide the answer to that something. It doesn’t matter whether you sell a product or service, write a blog, or anything else, search engine optimization is a must for every website owner.
To put it simply:
SEO is all the actions you do to make Google consider your website a quality source and rank it higher for your desired search queries.
Note: Although SEO stands for “search engine optimization”, with the current dominance of Google, we could simply use the term “Google optimization”.
That’s why all the tips and techniques in this guide are mainly about Google SEO, although many things are universal and apply to the optimization for any other search engine.
SEO in a nutshell
You don’t need to know ALL the factors and the exact algorithms Google uses to rank your website. But you need to cover the key components of SEO to be successful.
An easy way to understand the 3 most important factors is to imagine a bowl of soup – the SEO soup.
There are three key aspects of SEO:
Technical stuff – The bowl represents all the technical aspects you need to cover (often referred to as technical or on-page SEO). Without a proper bowl, there would be nothing to hold the soup.
Great content – The soup represents the content of your website – the most important part. Low-quality content = no rankings, it is that simple.
Quality backlinks – The seasoning represents the backlinks that increase the authority of your website. You can have great content and a perfectly optimized website but ultimately, you need to gain authority by getting quality backlinks – the last ingredient to make your SEO soup perfect.
In the following chapters, we’ll take a look at all of these aspects from the practical point of view.
Useful vocabulary
As soon as you start digging into SEO, you’ll come across some common terms that try to categorize its various aspects or approaches, namely:
On-page SEO & off-page SEO
Black hat SEO & white hat SEO
Although they are not that important from the practical point of view, it is good to know their meaning.
On-page SEO & off-page SEO
The terms on-page and off-page SEO categorize the SEO activities based on whether you perform them on the website
On-page SEO is everything you can do on the website – from the optimization of content through technical aspects.
Keyword research
Content optimization
Title tag optimization
Page performance optimization
Internal linking
