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I was setting up a test WooCommerce store when a friend asked me to recommend a wishlist plugin.
I said I’d test a few and get back to her.
Four plugins later, I had a clear answer. But the differences between them surprised me.
WooCommerce doesn’t include a wishlist feature.
Customers who save a product are signalling intent. They want to buy, just not right now. A good wishlist plugin captures that and brings them back.
The right wishlist plugin won’t just add a heart icon to your product pages.
It brings customers back, generates social sharing, and can trigger automated emails when a saved product drops in price.
Guest wishlists matter: All 4 plugins let shoppers save products without creating an account — that alone removes the biggest barrier to wishlist adoption.
Not all free versions are equal: SaveTo Wishlist gives you unlimited multiple wishlists for free, while YITH locks that behind its premium plan.
Performance differences are real: YITH adds 311KB and 21 server requests; SaveTo adds 2.5KB and 1 request. That gap matters for stores running Google Core Web Vitals.
Email automation is the biggest premium upgrade: Price drop alerts and back-in-stock notifications are the features most likely to drive return purchases.
Pricing ranges from free to $99.99/year: Every plugin on this list has a free version. The paid upgrades are worth it if you want automated follow-ups.
I said I’d test a few and get back to her.
Four plugins later, I had a clear answer. But the differences between them surprised me.
WooCommerce doesn’t include a wishlist feature.
Customers who save a product are signalling intent. They want to buy, just not right now. A good wishlist plugin captures that and brings them back.
The right wishlist plugin won’t just add a heart icon to your product pages.
It brings customers back, generates social sharing, and can trigger automated emails when a saved product drops in price.
Guest wishlists matter: All 4 plugins let shoppers save products without creating an account — that alone removes the biggest barrier to wishlist adoption.
Not all free versions are equal: SaveTo Wishlist gives you unlimited multiple wishlists for free, while YITH locks that behind its premium plan.
Performance differences are real: YITH adds 311KB and 21 server requests; SaveTo adds 2.5KB and 1 request. That gap matters for stores running Google Core Web Vitals.
Email automation is the biggest premium upgrade: Price drop alerts and back-in-stock notifications are the features most likely to drive return purchases.
Pricing ranges from free to $99.99/year: Every plugin on this list has a free version. The paid upgrades are worth it if you want automated follow-ups.