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- 2 Eki 2026
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Transcript
[00:00:19] Nathan Wrigley: Welcome to the Jukebox Podcast from WP Tavern. My name is Nathan Wrigley.
Jukebox is a podcast which is dedicated to all things WordPress, the people, the events, the plugins, the blocks, the themes, and in this case, the decline of WordPress work on Upwork, and the rise of new opportunities.
If you’d like to subscribe to the podcast, you can do that by searching for WP Tavern in your podcast player of choice, or by going to wptavern.com/feed/podcast, and you can copy that URL into most podcast players.
If you have a topic that you’d like us to feature on the podcast, I’m keen to hear from you and hopefully get you, or your idea, featured on the show. Head to wptavern.com/contact/jukebox and use the form there.
So on the podcast today, we have Adrian Sticea. Adrian has been working in the WordPress space since 2013, starting out as a developer for small companies. Then moving into freelancing, agency roles in the US, major projects at IBM, a, stint at StellarWP, and extensive work with enterprise level clients.
Most recently, Adrian’s post on LinkedIn about the dramatic drop off in WordPress work through the Upwork platform, went viral, sparking many conversations and comments.
I suspect that many WordPress professionals listening have seen shifts in their freelance workloads, and maybe wondering what’s behind these changes. And Adrian is here to share his own data-driven account.
He talks about his experience using Upwork as a primary source of project leads. How for years it was a reliable fountain of work, but recently the flow has all but dried up.
We dive into the possible causes, the impact of AI making developers more efficient, and thus reducing hiring demand, changes in the broader economy, increasing competition from rival platforms, and how the nature of WordPress work itself is changing.
Adrian mentions the difference between simple website builds, which are still in demand on Upwork, and complex plugin or enterprise projects, which he thinks might have migrated elsewhere.
We also talk about diversification, whether it’s a mistake to rely on just one marketplace for freelance work, and the importance of building real relationships, collecting testimonials, and seeking recommendations. Adrian shares how he’s pivoted, leveraging LinkedIn for networking, connecting directly with agencies, and building partnerships with recruiters and temp agencies.
If you’ve ever felt your freelance pipeline shrink, are curious where the most interesting WordPress work has gone, or want to hear how other professionals are adapting to marketplace shifts, this episode is for you.
[00:00:19] Nathan Wrigley: Welcome to the Jukebox Podcast from WP Tavern. My name is Nathan Wrigley.
Jukebox is a podcast which is dedicated to all things WordPress, the people, the events, the plugins, the blocks, the themes, and in this case, the decline of WordPress work on Upwork, and the rise of new opportunities.
If you’d like to subscribe to the podcast, you can do that by searching for WP Tavern in your podcast player of choice, or by going to wptavern.com/feed/podcast, and you can copy that URL into most podcast players.
If you have a topic that you’d like us to feature on the podcast, I’m keen to hear from you and hopefully get you, or your idea, featured on the show. Head to wptavern.com/contact/jukebox and use the form there.
So on the podcast today, we have Adrian Sticea. Adrian has been working in the WordPress space since 2013, starting out as a developer for small companies. Then moving into freelancing, agency roles in the US, major projects at IBM, a, stint at StellarWP, and extensive work with enterprise level clients.
Most recently, Adrian’s post on LinkedIn about the dramatic drop off in WordPress work through the Upwork platform, went viral, sparking many conversations and comments.
I suspect that many WordPress professionals listening have seen shifts in their freelance workloads, and maybe wondering what’s behind these changes. And Adrian is here to share his own data-driven account.
He talks about his experience using Upwork as a primary source of project leads. How for years it was a reliable fountain of work, but recently the flow has all but dried up.
We dive into the possible causes, the impact of AI making developers more efficient, and thus reducing hiring demand, changes in the broader economy, increasing competition from rival platforms, and how the nature of WordPress work itself is changing.
Adrian mentions the difference between simple website builds, which are still in demand on Upwork, and complex plugin or enterprise projects, which he thinks might have migrated elsewhere.
We also talk about diversification, whether it’s a mistake to rely on just one marketplace for freelance work, and the importance of building real relationships, collecting testimonials, and seeking recommendations. Adrian shares how he’s pivoted, leveraging LinkedIn for networking, connecting directly with agencies, and building partnerships with recruiters and temp agencies.
If you’ve ever felt your freelance pipeline shrink, are curious where the most interesting WordPress work has gone, or want to hear how other professionals are adapting to marketplace shifts, this episode is for you.